Case Studies
from the workshop.

A 500-article SEO mandate, two AI providers, three-tier PDF extraction, and a Word-doc formatter. Throughput went from ~8/hr manual to 150–200/hr hands-off.

Traditional lead gen tools filter pre-scraped databases. I built a scraper using Google's Discovery Engine that searches the actual web with surgical precision — and cut lead costs by 97%.

A 1,000+ user announcement, a 300/day API ceiling, and a marketing brief that quietly turned into a stateful, resumable engineering project.

No welcome email. No confirmation. No system. How I went from a blank slate to a resilient Java Spring Boot service that now forms the foundation of customer onboarding at Fixme.

The hypothesis was operational friction. The signal said compliance fear. How two rounds of structured discovery — qualitative outreach and a head-to-head ad test — found the real entry point for Emitroll before a single line of product code was written.

Primary outreach to US freight carriers stalled. So we turned to forum posts — and built a method rigorous enough to trust the answer. 12 Tier 1 signals. 3 platforms. Zero contradicting evidence from counter-searches.